Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Heap Analytics has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Shopping, Marketing & Advertising and 76 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 67 other categories.


1 Unica is leading in most countries, including United States, Germany, United Kingdom, Canada and 59 other countries.

2 Heap Analytics is leading in India, Russia, France, Ukraine and 32 other countries.