Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 77 other categories.

2 Heap Analytics is leading in Internet & Telecom, Arts & Entertainment, Marketing & Advertising, Shopping and 69 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 69 other countries.

2 Heap Analytics is leading in Russia, Ukraine, Indonesia, Singapore and 17 other countries.