Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Heap Analytics has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Marketing & Advertising, Shopping and 72 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 68 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 49 other countries.

2 Heap Analytics is leading in India, Russia, Indonesia, France and 42 other countries.