Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Heap Analytics is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 83 other categories.

2 Heap Analytics is leading in Internet & Telecom, Arts & Entertainment, Marketing & Advertising, Shopping and 64 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 71 other countries.

2 Heap Analytics is leading in Indonesia, Austria, Ukraine, United Arab Emirates and 22 other countries.