Market Share by Top Websites

1 Heap Analytics is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Yahoo Search Marketing Analytics is clearly lagging behind, losing to Heap Analytics in all segments.

Websites Categories

1 Heap Analytics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Arts & Entertainment, Marketing & Advertising and 98 other categories.

2 Yahoo Search Marketing Analytics is leading in Autos & Vehicles, Travel, Telecommunications, Construction & Maintenance and 34 other categories.

Geography

1 Heap Analytics is leading in most countries, including United States, United Kingdom, Germany, India and 77 other countries.

2 Yahoo Search Marketing Analytics is leading in Japan, Taiwan, Korea Republic, Hong Kong and 2 other countries.