Market Share by Top Websites

1 True Fit is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hero is clearly lagging behind, losing to True Fit in all segments.

Websites Categories

1 True Fit has better usage coverage in more websites categories. Including Lifestyle, Sports, E-commerce & Shopping, Food & Drink and 4 other categories.

2 Hero is leading in Computers Electronics & Technology, Home & Garden, Health, Finance and 3 other categories.

Geography

1 Hero is leading in most countries, including Japan, Italy, China, India and 18 other countries.

2 True Fit is leading in United States, United Kingdom, Canada, Australia and 13 other countries.