Hexagram is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Hexagram is leading in Humor, Coupons, Consumer Electronics, Newspapers and one other category.
Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 32 other countries.
Hexagram is leading in Netherlands.