Hexagram is leading in Top 100K Sites and Top 1M Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Hexagram is leading in Humor, Coupons, Consumer Electronics, Newspapers and one other category.
Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 19 other countries.
Hexagram is leading in United Kingdom, Viet Nam and Turkey.