In terms of market share, Hexagram is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Hexagram is leading in Humor, Magazines & E-Zines, Newspapers, Consumer Electronics and 2 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 25 other countries.
Hexagram is leading in Hong Kong, Slovakia, Switzerland and Ukraine.