Market Share by Top Websites

2 In terms of market share, Hexagram is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.

2 Hexagram is leading in Humor, Autos & Vehicles, Magazines & E-Zines, Newspapers and one other category.


1 Kitara Media is leading in most countries, including United States, Canada, Philippines, Russia and 25 other countries.

2 Hexagram is leading in Australia.