In terms of market share, Hexagram is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Hexagram is leading in Humor, Autos & Vehicles, Magazines & E-Zines, Newspapers and one other category.
Kitara Media is leading in most countries, including United States, Canada, Philippines, Russia and 25 other countries.
Hexagram is leading in Australia.