Market Share by Top Websites

2 In terms of market share, Hexagram is clearly lagging behind, losing to Kitara Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.

2 Hexagram is leading in Humor, Consumer Electronics, Autos & Vehicles, Magazines & E-Zines and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 30 other countries.

2 Hexagram is leading in Ghana.