In terms of market share, Hexagram is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Hexagram is leading in Humor, Consumer Electronics, Autos & Vehicles, Magazines & E-Zines and one other category.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 30 other countries.
Hexagram is leading in Ghana.