In terms of market share, Hexagram is clearly lagging behind, losing to Merchenta in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Humor, News & Media and 12 other categories.
Merchenta is leading in Shopping, Business & Industry, Health, Clothing and 10 other categories.
Merchenta is leading in most countries, including United Kingdom, France, Turkey, Ireland and 3 other countries.
Hexagram is leading in United States, Brazil, Canada, Germany and one other country.