In terms of market share, Hexagram is clearly lagging behind, losing to Merchenta in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, News & Media, Humor and 12 other categories.
Merchenta is leading in Shopping, Health, Business & Industry, Clothing and 10 other categories.
Merchenta is leading in most countries, including United Kingdom, France, Australia, Germany and 2 other countries.
Hexagram is leading in United States, Pakistan and China.