In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.
Hexagram is leading in Adult, Humor, Tourism, Animation & Comics and 3 other categories.
Open AdExchange is leading in most countries, including Denmark, Australia and Sweden.
Open AdExchange is leading in Denmark, Australia and Sweden.