Hexagram is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 27 other categories.
Hexagram is leading in Arts & Entertainment, Humor, News & Media, Adult and 7 other categories.
Hexagram is leading in most countries, including United States, Brazil, United Kingdom, Canada and 4 other countries.
Open AdExchange is leading in Denmark, Germany, Sweden, Peru and 2 other countries.