In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 29 other categories.
Hexagram is leading in Arts & Entertainment, Adult, News & Media, Humor and 7 other categories.
Open AdExchange is leading in most countries, including Denmark, Sweden, Poland, Norway and 4 other countries.
Hexagram is leading in United States, Ukraine, Brazil, Germany and one other country.