In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 27 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, News & Media and 7 other categories.
Hexagram is leading in most countries, including United States, Poland, Pakistan, Russia and 2 other countries.
Open AdExchange is leading in Denmark, Guatemala, Norway, Serbia and one other country.