Hexagram is leading in Top 100K Sites.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Marketing & Advertising and 26 other categories.
Hexagram is leading in Arts & Entertainment, Humor, Adult, News & Media and 7 other categories.
Hexagram is leading in most countries, including United States, Brazil, Australia, United Kingdom and 3 other countries.
Open AdExchange is leading in Denmark, Sweden and Guatemala.