2
In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Finance, Home & Garden and one other category.
2
Hexagram is leading in News & Media.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Hexagram is leading in United States.