In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.
Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Shopping, People & Society, Internet & Telecom and 27 other categories.
Hexagram is leading in Arts & Entertainment, Adult, News & Media, Humor and 7 other categories.
Hexagram is leading in most countries, including United States, United Kingdom, Egypt, Spain and 6 other countries.
Open AdExchange is leading in Denmark, Gibraltar and Faroe Islands.