Market Share by Top Websites

2 In terms of market share, Hexagram is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 21 other categories.

2 Hexagram is leading in Adult, Humor, Tourism, Animation & Comics and 3 other categories.


1 Open AdExchange is leading in most countries, including Denmark, Australia and Sweden.

2 Open AdExchange is leading in Denmark, Australia and Sweden.