In terms of market share, Hexagram is clearly lagging behind, losing to Simple AdServer in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Humor, News & Media and 15 other categories.
Simple AdServer is leading in Computer & Electronics, Motorsports, Sports, Web Hosting and 3 other categories.
Hexagram is leading in most countries, including United States, Brazil, Great Britain, China and 4 other countries.
Simple AdServer is leading in Hungary and Russia.