In terms of market share, Hexagram is clearly lagging behind, losing to Simple AdServer in all segments.
Hexagram has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Humor, News & Media and 15 other categories.
Simple AdServer is leading in Computer & Electronics, Motorsports, Software, Internet & Telecom and 3 other categories.
Hexagram is leading in most countries, including United States, Brazil, Poland, Denmark and one other country.
Simple AdServer is leading in Hungary and Russia.