In terms of market share, Hexagram is clearly lagging behind, losing to Total Media in all segments.
Total Media has better usage coverage in more websites categories. Including People & Society, Religion & Spirituality, Business & Industry, Arts & Entertainment and 36 other categories.
Hexagram is leading in Adult, Humor, Shopping, Music & Audio and 4 other categories.
Total Media is leading in most countries, including Israel, France, India, United Kingdom and 9 other countries.
Hexagram is leading in United States, Ghana and Romania.