In terms of market share, Hexagram is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 18 other categories.
Hexagram is leading in Arts & Entertainment, Humor, News & Media, Adult and 8 other categories.
WebTrends Ads is leading in most countries, including Canada, China, Costa Rica, Argentina and 17 other countries.
Hexagram is leading in United States, Malaysia, Russia, Bulgaria and one other country.