In terms of market share, Hexagram is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 16 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, News & Media and 10 other categories.
WebTrends Ads is leading in most countries, including Indonesia, Australia, India, Canada and 27 other countries.
Hexagram is leading in United States, Brazil, China and Denmark.