In terms of market share, Hexagram is clearly lagging behind, losing to WebTrends Ads in all segments.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Computer & Electronics, Shopping and 16 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, News & Media and 10 other categories.
WebTrends Ads is leading in most countries, including Indonesia, Australia, India, Canada and 27 other countries.
Hexagram is leading in Brazil, China and Pakistan.