Hexagram is leading in Top 100K Sites and Top 1M Sites.
WebTrends Ads has better usage coverage in more websites categories. Including Business & Industry, People & Society, Shopping, Computer & Electronics and 20 other categories.
Hexagram is leading in Arts & Entertainment, Adult, Humor, News & Media and 6 other categories.
WebTrends Ads is leading in most countries, including United States, Indonesia, Canada, China and 22 other countries.
Hexagram is leading in United Kingdom, Austria, Latvia, Viet Nam and 2 other countries.