Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Hi-Media Performance has better usage coverage in more websites categories. Including Business & Industry, People & Society, Internet & Telecom, Career & Education and 60 other categories.

2 Improve Digital is leading in Arts & Entertainment, News & Media, Shopping, Music & Audio and 53 other categories.


1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Germany and 44 other countries.

2 Hi-Media Performance is leading in France, Belgium, United States, Algeria and 16 other countries.