Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 92 other categories.

2 Hi-Media Performance is leading in Games, Career & Education, Real Estate, Computer & Electronics and 43 other categories.

Geography

1 Improve Digital is leading in most countries, including Netherlands, Sweden, Norway, Italy and 52 other countries.

2 Hi-Media Performance is leading in France, Belgium, Morocco, Brazil and 23 other countries.