Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, People & Society and 120 other categories.

2 Hi-Media Performance is leading in Computer & Electronics, Real Estate, Adult, Jobs & Employment and 20 other categories.

Geography

1 Improve Digital is leading in most countries, including Sweden, Montenegro, Italy, Netherlands and 79 other countries.

2 Hi-Media Performance is leading in France, Portugal, Algeria, Morocco and 20 other countries.