Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 102 other categories.

2 Hi-Media Performance is leading in Games, Computer & Electronics, Real Estate, Adult and 37 other categories.

Geography

1 Improve Digital is leading in most countries, including Italy, Norway, Sweden, Netherlands and 59 other countries.

2 Hi-Media Performance is leading in France, Algeria, Morocco, Tunisia and 14 other countries.