Market Share by Top Websites

1 Integral Ad Science is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Integral Ad Science in all segments.

Websites Categories

1 Integral Ad Science has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 107 other categories.

2 Hi-Media Performance is leading in Online, Humor, Photography, Equestrian and 8 other categories.

Geography

1 Integral Ad Science is leading in most countries, including United States, Italy, United Kingdom, Germany and 77 other countries.

2 Hi-Media Performance is leading in France, Algeria, Morocco, Madagascar and 9 other countries.