In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Health, Software and 50 other categories.
Hi-Media Performance is leading in Arts & Entertainment, Internet & Telecom, People & Society, Sports and 44 other categories.
Hi-Media Performance is leading in most countries, including France, Belgium, Algeria, Brazil and 29 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, Turkey and 15 other countries.