In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 54 other categories.
Hi-Media Performance is leading in Arts & Entertainment, People & Society, Internet & Telecom, Sports and 43 other categories.
Hi-Media Performance is leading in most countries, including France, Belgium, Brazil, Algeria and 28 other countries.
Microsoft adCenter Conversion is leading in United States, United Kingdom, Canada, India and 16 other countries.