Market Share by Top Websites

1 Hi-Media Performance is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to Hi-Media Performance in all segments.

Websites Categories

1 Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, Games and 68 other categories.

2 MSN Ads is leading in People & Society, News & Media, Computer & Electronics, Religion & Spirituality and 47 other categories.

Geography

1 Hi-Media Performance is leading in most countries, including France, Belgium, Morocco, Brazil and 39 other countries.

2 MSN Ads is leading in United States, India, Taiwan, Australia and 18 other countries.