Market Share by Top Websites

2 In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Community & Society, Science & Education and 14 other categories.

2 Open AdExchange is leading in Home & Garden.

Geography

1 Hi-Media Performance is leading in most countries, including France, United States, Germany, Vietnam and 10 other countries.

2 Open AdExchange is leading in Denmark, Pakistan and Sweden.