Market Share by Top Websites

1 Hi-Media Performance is leading in Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to Hi-Media Performance in all segments.

Websites Categories

1 Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, People & Society, Internet & Telecom and 103 other categories.

2 Open AdExchange is leading in File Sharing, Energy, Office Products and Auctions.

Geography

1 Hi-Media Performance is leading in most countries, including France, Belgium, United States, Brazil and 49 other countries.

2 Open AdExchange is leading in Denmark and Sweden.