Hi-Media Performance is leading in Top 1M Sites.
Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Shopping, People & Society and 64 other categories.
Open AdExchange is leading in Newspapers, Textiles & Nonwovens, Transportation & Logistics, Auctions and 2 other categories.
Hi-Media Performance is leading in most countries, including France, Belgium, Algeria, Brazil and 41 other countries.
Open AdExchange is leading in Denmark, Guatemala, Australia and Sweden.