Hi-Media Performance is leading in Top 1M Sites.
Hi-Media Performance has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Internet & Telecom, People & Society and 62 other categories.
Open AdExchange is leading in Sports, Office Products, Newspapers and Textiles & Nonwovens.
Hi-Media Performance is leading in most countries, including France, Belgium, Algeria, United States and 35 other countries.
Open AdExchange is leading in Denmark, Norway, Latvia and Guatemala.