1
Specific Media is leading in Top 100K Sites and Top 1M Sites.
2
In terms of market share, Hi-Media Performance is clearly lagging behind, losing to Specific Media in all segments.
1
Specific Media has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, Science & Education, E-commerce & Shopping and 13 other categories.
2
Hi-Media Performance is leading in Arts & Entertainment, Community & Society, Games, Reference Materials and one other category.
1
Specific Media is leading in most countries, including United States, Spain, United Kingdom, Portugal and 37 other countries.
2
Hi-Media Performance is leading in France, Vietnam, Belgium, Gabon and 2 other countries.