Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HiConversion is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 HiConversion is leading in People & Society, Tourism, Motorcycles, Skin Care and 9 other categories.


1 HiConversion is leading in most countries, including France, Mexico, Colombia, Hungary and 7 other countries.

2 MerchantAdvantage is leading in United States, Canada, Argentina, Croatia and 5 other countries.