Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HiConversion is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 HiConversion is leading in Beauty & Fitness, Accounting, Finance, Business Training and 9 other categories.


1 HiConversion is leading in most countries, including Belgium, United Arab Emirates, Brazil, Russia and 8 other countries.

2 MerchantAdvantage is leading in United States, Canada, United Kingdom, India and 7 other countries.