Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HiConversion is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 32 other categories.

2 HiConversion is leading in Clothing, People & Society, Internet & Telecom, Accounting and 13 other categories.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Great Britain, Canada, Spain and 7 other countries.

2 HiConversion is leading in Belgium, Italy, Australia, Brazil and 6 other countries.