Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Hit-Parade is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Hit-Parade has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Internet & Telecom, Shopping and 110 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Health, Car Buying and 45 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 60 other countries.

2 Hit-Parade is leading in France, Belgium, Morocco, Algeria and 32 other countries.