Market Share by Top Websites

1 Unica is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Hit-Parade is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Hit-Parade has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Travel, Internet & Telecom and 107 other categories.

2 Unica is leading in Business & Industry, Autos & Vehicles, Car Buying, Health and 45 other categories.


1 Unica is leading in most countries, including United States, Japan, United Kingdom, Canada and 64 other countries.

2 Hit-Parade is leading in France, Belgium, Morocco, Algeria and 42 other countries.