Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 mParticle has better usage coverage in more websites categories. Including Sports, Food & Drink, News & Media, Arts & Entertainment and 15 other categories.

2 HitsLink is leading in Heavy Industry & Engineering, Computers Electronics & Technology, Home & Garden and Hobbies & Leisure.

Geography

1 mParticle is leading in most countries, including United States, Canada, United Arab Emirates, United Kingdom and 60 other countries.

2 HitsLink is leading in India, Pakistan, Mexico, Philippines and 15 other countries.