Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to Omniture in all segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Shopping and 219 other categories.

2 HitsLink is leading in Alternative & Natural Medicine, Antiques & Collectibles, Fishing, Bodyart and one other category.


1 Omniture is leading in most countries, including United States, Italy, Japan, United Kingdom and 192 other countries.

2 HitsLink is leading in Papua New Guinea and Timor-leste.