Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 121 other categories.

2 HitsLink is leading in Industrial Goods & Services, Travel, Construction & Maintenance, Food & Drink and 74 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 129 other countries.

2 HitsLink is leading in Pakistan, Nigeria, Ghana, Guatemala and 10 other countries.