Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 141 other categories.

2 HitsLink is leading in Industrial Goods & Services, Construction & Maintenance, Home & Garden, Accommodation & Hotels and 67 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 126 other countries.

2 HitsLink is leading in South Africa, Nigeria, Bangladesh, Kenya and 16 other countries.