Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitsLink is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 145 other categories.

2 HitsLink is leading in Industrial Goods & Services, Construction & Maintenance, Home & Garden, Accommodation & Hotels and 61 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 114 other countries.

2 HitsLink is leading in Nigeria, Zambia, Tanzania, Isle of Man and 11 other countries.