Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitsLink is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 HitsLink has better usage coverage in more websites categories. Including Business & Industry, Shopping, Industrial Goods & Services, Arts & Entertainment and 157 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Finance, News & Media and 26 other categories.

Geography

1 HitsLink is leading in most countries, including United States, United Kingdom, Canada, India and 80 other countries.

2 Unica is leading in Japan, China, Germany, France and 26 other countries.