Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 95 other categories.

2 mParticle is leading in News & Media, Newspapers, TV & Video, Restaurants & Delivery and 5 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, Australia, United Kingdom, Germany and 70 other countries.

2 mParticle is leading in Canada, United Arab Emirates, Spain and Tunisia.