Market Share by Top Websites

1 mParticle is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to mParticle in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Health and 79 other categories.

2 mParticle is leading in News & Media, Newspapers, Finance, TV & Video and 19 other categories.


1 HitSniffer is leading in most countries, including United Kingdom, Australia, India, Germany and 51 other countries.

2 mParticle is leading in Canada, United States, Turkey, France and 10 other countries.