Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 113 other categories.

2 Segment is leading in Internet & Telecom, Computer & Electronics, Software, Food & Drink and 42 other categories.


1 Segment is leading in most countries, including United States, Greece, United Kingdom, France and 51 other countries.

2 HitSniffer is leading in Australia, Indonesia, Germany, Netherlands and 31 other countries.