Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 85 other categories.

2 TruEffect is leading in News & Media, Games, TV & Video, Airlines & Airports and 4 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, Australia, United Kingdom, Germany and 66 other countries.

2 TruEffect is leading in Cuba, Ghana, Guam, Lebanon and 2 other countries.