Market Share by Top Websites

1 TruEffect is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HitSniffer is clearly lagging behind, losing to TruEffect in all segments.

Websites Categories

1 HitSniffer has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 103 other categories.

2 TruEffect is leading in TV & Video, Philanthropy, Airlines & Airports, Games and 8 other categories.

Geography

1 HitSniffer is leading in most countries, including United States, Australia, United Kingdom, India and 73 other countries.

2 TruEffect is leading in Guam and Taiwan.