Market Share by Top Websites

1 HitTail is leading in Top 1M Sites and The Entire Web.

2 MerchantAdvantage is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 200 other categories.

2 MerchantAdvantage hasn't got a lead over HitTail in any websites category.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, India, Canada and 110 other countries.

2 MerchantAdvantage hasn't got a lead over HitTail in any country.