Market Share by Top Websites

1 HitTail is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MerchantAdvantage is clearly lagging behind, losing to HitTail in all segments.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 201 other categories.

2 MerchantAdvantage hasn't got a lead over HitTail in any websites category.


1 HitTail is leading in most countries, including United States, United Kingdom, India, Australia and 99 other countries.

2 MerchantAdvantage is leading in Bolivia and New Caledonia.