Market Share by Top Websites

1 HitTail is leading in Top 1M Sites and The Entire Web.

2 Viacom Targeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 200 other categories.

2 Viacom Targeting is leading in TV & Video and Camps.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, Italy, India and 97 other countries.

2 Viacom Targeting is leading in Brazil, Saudi Arabia, Dominican Republic, Uruguay and 5 other countries.