Market Share by Top Websites

1 HitTail is leading in The Entire Web.

2 Viacom Targeting is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 200 other categories.

2 Viacom Targeting is leading in TV & Video and Online.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, Australia, Colombia and 118 other countries.

2 Viacom Targeting is leading in Tuvalu, Lao People's Democratic Republic, British Indian Ocean Territory, Uruguay and 6 other countries.