Market Share by Top Websites

1 HitTail is leading in Top 1M Sites and The Entire Web.

2 Viacom Targeting is leading in Top 100K Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 198 other categories.

2 Viacom Targeting is leading in TV & Video, Online and Camps.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, India, Italy and 99 other countries.

2 Viacom Targeting is leading in Brazil, Venezuela, Kazakhstan, Guatemala and 8 other countries.