Market Share by Top Websites

1 HitTail is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Viacom Targeting is leading in Top 100K Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 202 other categories.

2 Viacom Targeting is leading in TV & Video.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, Italy, India and 103 other countries.

2 Viacom Targeting is leading in Brazil, El Salvador, Kazakhstan, Honduras and one other country.