Market Share by Top Websites

1 HitTail is leading in Top 1M Sites and The Entire Web.

2 Viacom Targeting is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 HitTail has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Shopping and 198 other categories.

2 Viacom Targeting is leading in TV & Video, Online and Camps.

Geography

1 HitTail is leading in most countries, including United States, United Kingdom, India, Canada and 103 other countries.

2 Viacom Targeting is leading in Brazil, Peru, Venezuela, Slovenia and 5 other countries.