Market Share by Top Websites

1 Improve Digital is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HookLogic is clearly lagging behind, losing to Improve Digital in all segments.

Websites Categories

1 Improve Digital has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, News & Media, Shopping and 97 other categories.

2 HookLogic is leading in General Merchandise, Sports, Children, Airlines & Airports and one other category.

Geography

1 Improve Digital is leading in most countries, including Sweden, Netherlands, Spain, Poland and 38 other countries.

2 HookLogic is leading in United States, Canada, Taiwan, China and 16 other countries.