Market Share by Top Websites

1 HookLogic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Open AdExchange is clearly lagging behind, losing to HookLogic in all segments.

Websites Categories

1 HookLogic has better usage coverage in more websites categories. Including Shopping, Travel, Business & Industry, Arts & Entertainment and 13 other categories.

2 Open AdExchange is leading in Law & Government.

Geography

1 HookLogic is leading in most countries, including United States, Canada, France, Germany and 34 other countries.

2 Open AdExchange is leading in Denmark.