Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HookLogic is clearly lagging behind, losing to Tapad in all segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Accommodation & Hotels and 151 other categories.

2 HookLogic is leading in General Merchandise, Office Products, Pharmacy, Weapons and one other category.


1 Tapad is leading in most countries, including United States, Japan, India, Germany and 83 other countries.

2 HookLogic is leading in New Zealand, South Korea, Belize and Estonia.