Market Share by Top Websites

1 Tapad is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, HookLogic is still behind Tapad in all market share segments.

Websites Categories

1 Tapad has better usage coverage in more websites categories. Including Business & Industry, Travel, Arts & Entertainment, Accommodation & Hotels and 195 other categories.

2 HookLogic is leading in General Merchandise, Office Products, Pharmacy and Publishing & Printing.


1 Tapad is leading in most countries, including United States, Japan, India, United Kingdom and 126 other countries.

2 HookLogic is leading in Belize, Suriname, Maldives and Estonia.