Market Share by Top Websites

1 HotLog is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to HotLog in all segments.

Websites Categories

1 HotLog has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Marketing & Advertising and 216 other categories.

2 Unica is leading in Car Buying, Conditions & Diseases, Pharmacy, Interior Decor and 3 other categories.

Geography

1 HotLog is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 96 other countries.

2 Unica is leading in United States, Canada, Australia, New Zealand and 17 other countries.