Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Home & Garden, Business & Industry, Health and 42 other categories.

2 HotTraffic is leading in Motorsports, Jobs & Employment, Software, Internet & Telecom and one other category.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Canada, United Kingdom, India and 10 other countries.

2 HotTraffic is leading in Netherlands, Colombia and Italy.