Market Share by Top Websites

1 MerchantAdvantage is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 36 other categories.

2 HotTraffic is leading in Mobile Developers, Internet & Telecom, Marketing & Advertising and Motorsports.

Geography

1 MerchantAdvantage is leading in most countries, including United States, Great Britain, Canada, Spain and 12 other countries.

2 HotTraffic is leading in Netherlands, South Africa, Belgium, Hungary and 2 other countries.