Market Share by Top Websites

1 MerchantAdvantage is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to MerchantAdvantage in all segments.

Websites Categories

1 MerchantAdvantage has better usage coverage in more websites categories. Including Shopping, Business & Industry, Home & Garden, Health and 42 other categories.

2 HotTraffic is leading in Motorsports, Jobs & Employment, Internet & Telecom and Mobile Developers.

Geography

1 MerchantAdvantage is leading in most countries, including United States, United Kingdom, Russia, Canada and 10 other countries.

2 HotTraffic is leading in Netherlands.