In terms of market share, HotTraffic is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Clothing and 19 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Consumer Electronics, Mobile Developers and 5 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, France, India and 6 other countries.
HotTraffic is leading in Netherlands, Italy and Colombia.