In terms of market share, HotTraffic is clearly lagging behind, losing to Nextag ROI Optimizer in all segments.
Nextag ROI Optimizer has better usage coverage in more websites categories. Including Shopping, Business & Industry, Marketing & Advertising, Home & Garden and 21 other categories.
HotTraffic is leading in People & Society, Arts & Entertainment, Consumer Electronics, Autos & Vehicles and 4 other categories.
Nextag ROI Optimizer is leading in most countries, including United States, Germany, Japan, Australia and 3 other countries.
HotTraffic is leading in Netherlands.