In terms of market share, HotTraffic is clearly lagging behind, losing to PredictiveIntent in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Motorsports, Autos & Vehicles and 4 other categories.
PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and 2 other categories.
PredictiveIntent is leading in most countries, including Italy, Mexico, Portugal, Russia and 22 other countries.
HotTraffic is leading in Netherlands.