Market Share by Top Websites

1 PredictiveIntent is leading in Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to PredictiveIntent in all segments.

Websites Categories

1 HotTraffic has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Motorsports, Autos & Vehicles and 4 other categories.

2 PredictiveIntent is leading in Career & Education, Jobs & Employment, Business & Industry, Marketing & Advertising and one other category.


1 PredictiveIntent is leading in most countries, including United Kingdom, Italy, Portugal, Spain and 18 other countries.

2 HotTraffic is leading in Croatia.