Market Share by Top Websites

1 Proclivity is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to Proclivity in all segments.

Websites Categories

1 Proclivity has better usage coverage in more websites categories. Including Health, Sports, Medicine, Football and 30 other categories.

2 HotTraffic is leading in People & Society, Motorsports, Autos & Vehicles, Consumer Electronics and 3 other categories.

Geography

1 Proclivity is leading in most countries, including United States, United Kingdom, Russia, Germany and 13 other countries.

2 HotTraffic is leading in Netherlands and Colombia.