In terms of market share, HotTraffic is clearly lagging behind, losing to SUP media in all segments.
SUP media has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, Sports and 11 other categories.
HotTraffic is leading in People & Society, Business & Industry, Consumer Electronics, Autos & Vehicles and 5 other categories.
SUP media is leading in most countries, including Russia, United States, United Kingdom, Romania and one other country.
HotTraffic is leading in Netherlands.