In terms of market share, HotTraffic is clearly lagging behind, losing to Unister in all segments.
HotTraffic has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Consumer Electronics and 6 other categories.
Unister is leading in Travel, Tourism, Sports, Airlines & Airports and 3 other categories.
Unister is leading in most countries, including Germany, Austria, Switzerland, China and one other country.
HotTraffic is leading in Netherlands.