Market Share by Top Websites

1 Unister is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, HotTraffic is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 HotTraffic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Marketing & Advertising, Arts & Entertainment and 8 other categories.

2 Unister is leading in Travel, Tourism, Airlines & Airports and Sports.


1 Unister is leading in most countries, including Germany, Switzerland, Austria and Poland.

2 HotTraffic is leading in Netherlands.