In terms of market share, HotTraffic is clearly lagging behind, losing to Unister in all segments.
HotTraffic has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 9 other categories.
Unister is leading in Travel, Tourism, Airlines & Airports and Sports.
Unister is leading in most countries, including Germany, Switzerland, Austria, Turkey and 4 other countries.
HotTraffic is leading in Netherlands and United States.