Market Share by Top Websites

2 In terms of market share, HotTraffic is clearly lagging behind, losing to Unister in all segments.

Websites Categories

1 Unister has better usage coverage in more websites categories. Including Travel, Tourism, Internet & Telecom, Airlines & Airports and 5 other categories.

2 HotTraffic is leading in People & Society, Business & Industry, Arts & Entertainment, Consumer Electronics and 4 other categories.


1 Unister is leading in most countries, including Germany, Austria, France, China and 7 other countries.

2 HotTraffic is leading in Netherlands, Canada, South Africa, Belgium and 2 other countries.