In terms of market share, HotTraffic is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
HotTraffic is leading in Mobile Developers and Motorsports.
WordStream is leading in most countries, including Netherlands, United States, United Kingdom, Canada and 20 other countries.
HotTraffic is leading in Greece and Romania.