In terms of market share, HotTraffic is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 61 other categories.
HotTraffic is leading in Motorsports, Mobile Developers and Jobs & Employment.
WordStream is leading in most countries, including United States, United Kingdom, South Africa, Mexico and 12 other countries.
HotTraffic is leading in Netherlands.