In terms of market share, HotTraffic is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.
HotTraffic is leading in Motorsports and Mobile Developers.
WordStream is leading in most countries, including United States, Russia, Mexico, Australia and 10 other countries.
HotTraffic is leading in Croatia.