In terms of market share, HotTraffic is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 59 other categories.
HotTraffic is leading in Mobile Developers, Jobs & Employment and Motorsports.
WordStream is leading in most countries, including United States, Mexico, Australia, United Kingdom and 13 other countries.
HotTraffic is leading in Netherlands and France.