In terms of market share, HotTraffic is clearly lagging behind, losing to WordStream in all segments.
WordStream has better usage coverage in more websites categories. Including Business & Industry, People & Society, Relationships & Dating, Autos & Vehicles and 57 other categories.
HotTraffic is leading in Motorsports, Jobs & Employment and Mobile Developers.
WordStream is leading in most countries, including United States, United Kingdom, Australia, Viet Nam and 11 other countries.
HotTraffic is leading in Netherlands.