Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, interclick is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 158 other categories.

2 interclick is leading in Universities & Colleges, Office Products, Furniture, Pharmacy and 2 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 73 other countries.

2 interclick is leading in Zambia and Bahamas.