Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 146 other categories.

2 MSN Ads is leading in Investing, Reproductive Health, Fishing, Computer Security and 10 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 62 other countries.

2 MSN Ads is leading in India, Thailand, Indonesia, Australia and 11 other countries.