1
HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, MSN Ads is clearly lagging behind, losing to HOTWords in all segments.
1
HOTWords has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Games, Science & Education and 18 other categories.
2
MSN Ads is leading in Reference Materials.
1
HOTWords is leading in most countries, including Brazil, Spain, Mexico, Portugal and 29 other countries.
2
MSN Ads is leading in United States, Bulgaria, Canada, Finland and one other country.