Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 143 other categories.

2 MSN Ads is leading in Investing, Fishing, Reproductive Health, Automotive News and 9 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 60 other countries.

2 MSN Ads is leading in United States, India, Canada, Australia and 7 other countries.