Market Share by Top Websites

1 NetAffiliation is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to NetAffiliation in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including Lifestyle, Sports, Computers Electronics & Technology, E-commerce & Shopping and 18 other categories.

2 HOTWords is leading in Arts & Entertainment and Law & Government.

Geography

1 NetAffiliation is leading in most countries, including France, Belgium, Portugal, United States and 52 other countries.

2 HOTWords is leading in Brazil, Mexico, Peru, Argentina and 14 other countries.