Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Internet & Telecom, Shopping and 153 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Music & Audio and 43 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 141 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 17 other countries.