Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Autos & Vehicles, Chats & Forums, Makes & Models, Recreation & Hobbies and 93 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 90 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 117 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 22 other countries.