Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to PubMatic in all segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Computer & Electronics and 216 other categories.

2 HOTWords is leading in Online, Volleyball, Holidays, Customer Service and 3 other categories.

Geography

1 PubMatic is leading in most countries, including United States, India, France, Russia and 155 other countries.

2 HOTWords is leading in Brazil, Portugal, Panama, Guatemala and 6 other countries.