Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Computer & Electronics, Internet & Telecom, Software, Shopping and 150 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Business & Industry and 46 other categories.


1 PubMatic is leading in most countries, including United States, India, Poland, Indonesia and 116 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 20 other countries.