Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, Computer & Electronics, News & Media, Software and 187 other categories.

2 HOTWords is leading in People & Society, Religion & Spirituality, Sports, Food & Drink and 17 other categories.


1 PubMatic is leading in most countries, including United States, India, Indonesia, United Kingdom and 135 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 9 other countries.