Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Silverpop is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 136 other categories.

2 Silverpop is leading in Death, Home & Garden, Business Services, Investing and 29 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Spain, Mexico, Argentina and 57 other countries.

2 Silverpop is leading in United States, United Kingdom, Australia, Canada and 20 other countries.