Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, SwitchAds is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 150 other categories.

2 SwitchAds is leading in Physics, Children, Weather, Furniture and 7 other categories.


1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Colombia and 43 other countries.

2 SwitchAds is leading in United Kingdom, United States, Bulgaria, India and 38 other countries.