HOTWords is leading in Top 100K Sites and Top 1M Sites.
HOTWords has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 96 other categories.
TradeAdExchange is leading in Games, Video Games, Marketing & Advertising, Web Hosting and 22 other categories.
TradeAdExchange is leading in most countries, including Timor-leste, Turkey, United States, India and 100 other countries.
HOTWords is leading in Brazil, Mexico, Spain, Colombia and 21 other countries.