Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Shopping and 155 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 47 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 104 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Argentina and 28 other countries.