Market Share by Top Websites

1 HOTWords is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Health and 151 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, Music & Audio, Internet & Telecom and 51 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 92 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Colombia and 21 other countries.