Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 198 other categories.

2 HOTWords is leading in People & Society, Cooking & Recipes, Games, Video Games and 9 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, France, Australia, Germany and 132 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Timor-leste and 21 other countries.