Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including Travel, Arts & Entertainment, Business & Industry, Shopping and 182 other categories.

2 HOTWords is leading in Animation & Comics, Online, Baseball, Death and one other category.


1 TradeDoubler is leading in most countries, including France, Italy, Spain, Sweden and 128 other countries.

2 HOTWords is leading in Brazil, Mexico, Timor-Leste, Colombia and 16 other countries.