Market Share by Top Websites

1 TradeDoubler is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to TradeDoubler in all segments.

Websites Categories

1 TradeDoubler has better usage coverage in more websites categories. Including Travel, Business & Industry, Arts & Entertainment, Shopping and 185 other categories.

2 HOTWords is leading in Humor, Animation & Comics, Online, Volleyball and 3 other categories.


1 TradeDoubler is leading in most countries, including France, Italy, Sweden, Spain and 126 other countries.

2 HOTWords is leading in Brazil, Mexico, Timor-leste, Colombia and 17 other countries.