Market Share by Top Websites

1 HOTWords is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 TripleLift is leading in Top 10K Sites.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 143 other categories.

2 TripleLift is leading in Home & Garden, Nursery & Playroom, Home & Garden, Beauty and 17 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Argentina and 64 other countries.

2 TripleLift is leading in United States, United Kingdom, Philippines, India and 7 other countries.