Market Share by Top Websites

1 TripleLift is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, HOTWords is clearly lagging behind, losing to TripleLift in all segments.

Websites Categories

1 TripleLift has better usage coverage in more websites categories. Including Food & Drink, Cooking & Recipes, Sports, Shopping and 94 other categories.

2 HOTWords is leading in Arts & Entertainment, People & Society, News & Media, Business & Industry and 58 other categories.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Timor-leste and 46 other countries.

2 TripleLift is leading in United States, United Kingdom, Canada, Australia and 31 other countries.