Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Health and 126 other categories.

2 HOTWords is leading in Arts & Entertainment, People & Society, News & Media, Religion & Spirituality and 41 other categories.

Geography

1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 100 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Timor-leste and 26 other countries.