Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, HOTWords is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Shopping, Travel, Accommodation & Hotels and 120 other categories.

2 HOTWords is leading in People & Society, Arts & Entertainment, News & Media, Religion & Spirituality and 49 other categories.

Geography

1 Turn is leading in most countries, including United States, France, Japan, United Kingdom and 96 other countries.

2 HOTWords is leading in Brazil, Mexico, Spain, Timor-leste and 31 other countries.