Market Share by Top Websites

1 HOTWords is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to HOTWords in all segments.

Websites Categories

1 HOTWords has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Business & Industry and 117 other categories.

2 WebTrends Ads is leading in Mental Health and Computer Hardware.

Geography

1 HOTWords is leading in most countries, including Brazil, Mexico, Spain, Timor-leste and 64 other countries.

2 WebTrends Ads is leading in Saudi Arabia, Malta and Algeria.